Who we are

WAY FINANCIAL SERVICES (WAYFS), company registration 2018/322912/07, FSP 50619, is a Cell Captive underwritten by Guardrisk Life Insurance, registration number 1999/013922/06 with FSP 76. WAYFS is a 100% black female owned, a level 1 B-BBEE contributor.

Being in the crucial financial services industry, the culture and values are set to be of high-quality standard with due care, accountability, integrity, service excellence and respect in order to gain confidence from the policyholders and all other stakeholders. The effective communication in different languages with different expertise becomes a benefit for the company as it promotes positivity. Diversity makes it possible for the founders to know how to create relationships and understand the cultural nuances and differences when doing business with different clients in the communities. Fair treatment of policyholders forms a key objective and in this regard the Financial Service Conduct Authority (FSCA’s) Treating Customer Fairly (TCF) legislation will be embedded in the business. We take serious consideration of our policyholders hence Protection of Policyholders Regulation (PPR) is centered within our buiness. Our Products, our advertisements and our distribution is guided by this legislation.

Our commitment to our policyholders and clients is captured in the brand promise “Protecting Legacy, Yor Future”. Thus WAYFS Insures your future, to ensure that your Legacy Lives. This emphasises that WAYFS provides sustainable financial security to Women, Youth, Men and and their family members. Our ability to adapt ensures that we are always at the forefront, guiding South Africa towards a secured future.

The Company is authorised to write risk products in assistance Business (Funeral) and at a later stage WAYFS will operate within the short-term space, but current focus being on long term insurance offering Funeral products. The company will concentrate on 2 main areas:

  1. Group Schemes – Funeral Cover, targeting group schemes (Funeral Parlours, Burial Societies, Unions) as well as Group Scheme- Funeral Cover (Employee benefits).
  2. Individual – Funeral Cover

Our Vision

  • We focus on our chosen markets

Our Mission

  • We offer solutions to suit the needs of all consumers
  • Providing the best service at affordable cost.
  • Creating success for our stakeholders by living our values
  • Contributing to the communities we serve

Our Values

  • Accountability
  • Integrity
  • Service Excellence
  • Respect

Our Brand Promise

  • Protecting your Legacy, your Future!

Our Value Propositions

  • Professional, reliable, efficient and effective services are the cornerstone of our operations

Positioning Statements

  • With a steadfast commitment to offering reliable insurance solutions, WAYFS prides itself in:
  • Quality insurance, providing a top client service experience
  • Contributions in the development of the economy
  • Transformation and empowerment ethos/spirit
  • Ensuring that the future and the legacy of our clients are secured

Our Culture

The Founders of our Company is a group of Black Female Professionals who come from different professional and cultural background. At WAYFS, diversity is key as we use it as an element of promoting positivity.

The effective communication in different languages with different expertise becomes a benefit for the company as it promotes positivity. Diversity makes it possible for the founders to know how to create relationships and understand the cultural nuances and differences when doing business with different clients in the communities.  Hence diversity is Key at WAYFS

Our Brand Essence

Empowered

We are a true African women company embracing women and youth empowerment and transformation. Our unique status as the only Level 1 BBBEE women insurance company enables us to grow South Africa to its fullest potential, empowering women and youth of our country. From our employees and associates to all South African citizens, we believe in the strength of our people.

Collaboration

We believe that collaboration and success go together. It’s only by working together with our business partners that we can take this business forward. Insuring business success is a shared responsibility, one that is integral to its ongoing growth.

Agility

We are modern, energetic and self driven. We rise to the challenges and adapt our offering to take advantage of new opportunities.

We are nimble, act quickly and effectively where others are slow to act. We are constantly adapting, anticipating the future needs of our clients.

© 2020 WAYFS Funeral Policy - Underwritten by Guardrisk Life Limited (Company registration no: 1999/013922/06)FSP 50619 (Authorised Financial Service Provider no: 76)
Phakama Administration Services (Company registration no. 1990/002950/07) FSP 50619 (Authorised Financial Service Provider no 1473)